Change the way you care for your hair.

The Signature Collection

Lucero Hair Care has partnered with ColorUp, who has formulated and created a naturally blended product line. Allowing you to feel safe and confident using them for yourselves and others.

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This is a little bit of our story...

"This brand and product have changed how I see the way we treat hair. We must treat it as well as we do our emotions, which is one reason I have used the essential elements to define each product. They are all something we cannot live without, and I feel the same about Lucero Hair Care."

Joshua Lucero, Founder and Co-developer